Queen City Realty Solutions (QCRS) · Based in Charlotte, NC
You sell real estate.
We build the system behind it.
The operating system for top producing real estate agents and teams.
Queen City Realty Solutions (QCRS) · Based in Charlotte, NC
The operating system for top producing real estate agents and teams.
As of July 2026
82% of agents use AI, but only 28% say it's made them significantly more productive. And 71% get more from their own AI tools than anything their brokerage provides.
What they're missing is a system that makes it useful.
Sources: RPR AI Adoption Survey, Feb 2026 · Inman Intel Index, Apr 2026
The problem
Today's top agents need more than great marketing. They need a business that runs consistently whether they're at a closing, showing homes, or on vacation. The agents who grow sustainably don't work harder. They build systems.
Marketing stops the minute things get busy
Follow up slips and opportunities get missed
Content disappears during your best seasons
Processes live in your head, so nothing delegates
Keeping up with AI becomes another full time job
The difference
Agencies deliver projects.
Software gives you another login.
Consultants give you advice.
QCRS becomes the system behind your business.
Most agents would need
You make one hire.
How it works
STORES YOUR KNOWLEDGE
Your voice, positioning, personality, business knowledge, audience, vendors, and AI instructions organized into one living system you own. The source of truth behind your business.
ORGANIZES YOUR BUSINESS
The central hub for your business, assets, content, and requests. Every profile, tool, credential, resource, and vendor in one branded place you manage.
CREATES CONSISTENT MARKET PRESENCE
The repeatable framework behind your listings, newsletters, blogs, social content, listing campaigns, email marketing, reviews, and client communication so your business stays visible even when you're busy.
KEEPS YOUR BUSINESS IMPROVING
Your Quarterly Operating Plan, quarterly Growth Sessions, Monthly System Updates, AI improvements, and strategic recommendations that keep your operating system current as your business and industry evolve.
After the install
Most consultants hand over files. Most agencies hand over content. We install a system. Once your Brand Brain, Command Center, and Visibility System are in place, every future newsletter, listing launch, social campaign, review request, and marketing initiative becomes faster, easier, and more consistent.
Listing launches happen faster.
Marketing doesn't disappear during busy seasons.
AI already knows your business.
Every new project starts with a system instead of from scratch.
Call or meeting, your pick. Come with your goals. Build your month below first and we'll talk specifics, not generalities.
After the session you get a proposal scoped to what you actually need from the menu. No padding, no mystery line items.
Agreement by e-signature with the invoice paired to it. Work starts the same day payment lands.
From me: delivery on the timeline we set, and Monthly Partners get first deliverables within 7 days. From you: brand assets within 7 days and 48 hour approvals.
What we offer
Build your foundation. Keep it evolving. Installs from $500. Partnerships from $750/month.
Foundation Installs
One time installs · yours on delivery
Monthly Partnerships
Essentials · Pro · Premier
Start with the foundation. Keep improving it through a monthly partnership.
Every Monthly Partnership includes Monthly Partnership Credits that you allocate across the four areas of your operating system based on your business priorities. Every partnership also includes an Operating System Kickoff, a Quarterly Operating Plan, first deliverables within 7 days, a Monthly System Update with recommendations and reporting, and ongoing access for requests and support.
Monthly Partnership Credits
Every Monthly Partnership includes Monthly Partnership Credits: 40+ deliverables across the four areas of your business: Listings & Campaigns, Visibility & Authority, Sphere & Repeat Business, and AI & Systems. Build your month on the start page and see which plan fits. Need more in a busy month? Extra credits are $100 each, anytime, without changing your plan.
Serving Top Agents & Teams in the Greater Charlotte Area
Why QCRS · About Mallory
Before building operating systems for real estate businesses, Mallory built marketing systems for Fortune 500 companies, technology consultancies, and one of Charlotte's leading business publications. She's been licensed since 2015 and has worked across eXp Realty, Ivester Jackson Christie's International, Keller Williams, NextHome, and REAL. That range gave her a 360-degree view of what actually works in this business.
While you're serving clients, I'm evaluating new AI tools, platform updates, marketing strategies, and industry changes so your business stays ahead without you having to keep up with all of it. We implement what creates leverage and ignore what doesn't.
The agents who win the next five years hire AI. They don't learn it.
Mallory Kridler · Founder, QCRS · NC REALTOR®
Client results
Mallory created a distinctive brand identity and logo that elevated my marketing and gave me a more recognizable presence in a highly competitive market. She has since become a trusted marketing partner, helping with everything from Luxury Home Magazine advertising and custom signage to social media templates, reels, and other branded marketing materials. What sets her apart is her ability to combine strategic marketing expertise with a deep understanding of the real estate industry.
Mike Feehley
Luxury REALTOR® · NC & SC · Ivester Jackson | Christie's International Real Estate
I recently transitioned to a new brokerage and needed a complete brand refresh. Mallory helped me develop a cohesive professional brand and created a suite of custom marketing assets, including social media templates, client guides, and other branded materials. She also designed and launched my website in just a few days, then provided hands on training so I could manage and update it myself.
Erica Johnson
NC & SC REALTOR® · eXp Realty
Questions agents ask
You own every final approved deliverable: the graphics, the copy, the content. QCRS keeps the systems, templates, and frameworks that produce them, and you license your configured Brand Brain and Command Center while your agreement is active.
Never. Everything ships to you for review, and you approve within 48 hours of delivery. Nothing publishes without your sign off unless you authorize scheduled auto publishing in writing.
72 hours on Essentials, 48 hours on Pro, 24 hour priority on Premier. The clock starts when your intake form is complete. Listing campaigns are the only deliverable that needs intake; everything else runs off your Brand Brain.
Your Monthly Partnership Credits are allocated across the four areas of your operating system based on your business priorities. Credits do not roll over, and changing your allocation takes 30 days notice, so the plan flexes with your business on a schedule that keeps delivery fast.
Purchase extra Monthly Partnership Credits anytime for $100 per credit without changing your plan. Busy months should feel like winning, not paperwork. If you're topping up month after month, that's the signal to move up a tier, and we'll talk about it at your quarterly review.
Plans run an initial term of three months, then continue month to month. After the initial term, either of us can end it with 30 days written notice. Install work is yours on delivery and isn't tied to the term.
You do, directly or passed through at cost. Plan and project fees cover creation and management, never ad budgets, so you always see exactly where your marketing dollars go.
Two things: a Google account, because everything is delivered into your own Google Drive, and an AI assistant account such as Claude, ChatGPT, or Gemini if you want to use your Brand Brain yourself. Everything else is optional. Your CRM, your MLS tools, and your current platforms stay exactly as they are, and we never stack software fees on top.
Yes. The Brand Brain is the base every partnership runs on. It is how everything sounds like you without you writing it. Most clients start with the Brand Brain + Command Center bundle or the Full OS Install, and the partnership runs on top from day one.
No. That is the point. We build AI into your business so it works behind the scenes. No courses, no logins to master, no prompts to memorize. If you want to use your Brand Brain yourself we will show you how, but nothing depends on it.
Ongoing work never lives inside your platforms. Everything is delivered from QCRS infrastructure as finished assets you own: documents, trackers, templates, campaigns, and walkthroughs. For one time installs like Profile & Presence or a website build, we use access you grant at kickoff, then hand everything back.
Every piece is built with Fair Housing and NC advertising rules in mind, and we flag anything that needs a second look. Final signoff stays with you and your brokerage, which is one more reason everything ships to you for approval before it goes anywhere.
Ready when you are
We'll take a look at how your business operates today, identify where you're losing time, and recommend the systems that will create the biggest impact.
30 minute strategy session. Walk away with a clear plan.
Replies within one business day. Charlotte agents welcome to meet in person.